The Importance of Video for Marketing
Video is one of the most popular content forms in the world and a godsend to tired eyes and short attention spans. Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service*.
It is therefore being adopted increasingly as a marketing tool with more marketers than ever using it. (74% of marketers NOT currently using video as a marketing tool said they expect to start using it in 2019)*.
The versatility of video also means one piece can be used across a myriad of social channels.
In a study performed by WiseOwl (and a subsequent report being released called “The State of Video Marketing in 2019”), 85% of marketers using video on Facebook said it was successful, 88% were successful on Instagram and 84% said they were successful on LinkedIn**.
With 81% of people having been convinced to buy a product or service by watching a brand’s video* in 2018, these numbers are a very powerful indication of the success of video within a marketing strategy.
83% of marketers also say video gives them a good ROI*.
Now if these numbers can’t convince you to incorporate video into the mix….?!
*(Wyzowls The State of Video Marketing in 2018)
** (Wyzowls The State of Video Marketing in 2019)
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